Aparna Thyagarajan is the Cofounder & Chief Product Officer of Shobitam, a globally recognized direct-to-consumer (D2C) ethnic fashion brand that is redefining the saree experience. With a deep passion for Indian textiles and a mission to empower artisans, Aparna has built a brand that seamlessly blends tradition with modernity, making ethnic fashion elegant, affordable, and accessible worldwide.
Shobitam’s impact extends beyond fashion—the brand collaborates with weavers and artisans across India, ensuring fair wages, sustainable practices, and global reach. With over 10,000 five-star customer reviews, Shobitam has grown into a beloved brand serving tens of thousands of customers in 45+ countries.
Before launching her entrepreneurial journey, Aparna spent over seven years at Microsoft as a Tech Lead, working on products like Bing, MSN, and Dynamics AX. Her expertise in e-commerce, software development, and global brand-building laid the foundation for her transition into fashion technology.
Recognizing the potential of digitizing ethnic wear, she co-founded Shobitam with a vision to build a customer-centric brand that offers quality, affordability, and exceptional service. Today, Shobitam stands at the forefront of the ethnic fashion space, leveraging technology to enhance customer experience and streamline operations.
Beyond Shobitam, Aparna is a seasoned investor, backing ventures across the U.S. and India. As an Indian Angel, she supports startups that are driving meaningful impact, particularly those led by women entrepreneurs.
Her dedication to fostering innovation is further reflected in the establishment of the Shobitam Centre for Women Entrepreneurship at BITS Pilani, a joint initiative with her husband to mentor and support emerging women leaders in business.
From software development to saree revolution, Aparna Thyagarajan’s journey is an inspiring testament to the power of innovation, resilience, and purpose-driven entrepreneurship.
https://shobitam.com/