Rubi Laboratories, founded by Neeka and Leila Mashouf in 2021, creates textiles by capturing carbon dioxide (CO2) from the air.

Revolutionary Fashion: Rubi Laboratories Turns Air into Sustainable Textiles

In the world of innovative startups, Rubi Laboratories stands out as a beacon of environmental sustainability and technological ingenuity. Founded in 2021 by twin sisters Neeka and Leila Mashouf, this U.S.-based company has embarked on a mission to transform the fashion industry by creating clothes from the air. Their groundbreaking technology captures carbon dioxide (CO2) from industrial waste streams and converts it into cellulose pulp, which is then used to make yarn and fibers for textiles.

Neeka and Leila Mashouf’s journey into sustainable fashion is deeply rooted in their upbringing amidst the lush redwood forests and coastal landscapes of Northern California. Growing up close to nature, they developed a profound appreciation for the environment. At the same time, they were immersed in the artistic realm of fashion through their family’s brand, Bebe Stores.

This unique combination of environmental consciousness and fashion sensibility sparked their concern over the industry’s environmental footprint.With a strong background in materials engineering and bioengineering, the Mashouf sisters were well-equipped to tackle this challenge. They began their research and experiments in a public biohacking lab, driven by a shared vision to make a significant environmental impact.

Their dedication and scientific acumen led to the development of a proprietary enzyme system capable of capturing CO2 from various sources, including direct air capture and industrial flue gas.

The captured CO2 is transformed into cellulose pulp, the primary raw material for producing yarn and fibers. Unlike traditional textile manufacturing methods that rely on tree pulp, Rubi’s innovative approach eliminates the need for tree felling, offering a sustainable and carbon-negative alternative. This method not only conserves natural resources but also significantly reduces the carbon footprint associated with textile production.Rubi Laboratories’ process is notable for its efficiency and environmental benefits. The technology creates viscose-based yarn that is environmentally friendly, requiring minimal water and land resources.

Moreover, the process generates zero waste, and the resulting textiles are designed to naturally biodegrade at the end of their life cycle, ensuring that they do not contribute to long-term pollution.The potential applications of Rubi’s technology extend beyond the fashion industry. While initially focusing on revolutionizing fashion, the Mashouf sisters envision their technology making a significant impact in other sectors such as food, packaging, and building materials.

By leveraging their enzyme system to capture and convert CO2, Rubi Laboratories aims to combat greenhouse gas emissions on a broader scale, promoting a sustainable future across multiple industries.

According to India Times, Rubi Laboratories’ innovative approach has already garnered significant attention and praise within the industry. The company’s vision of creating sustainable textiles from captured CO2 aligns with the growing global emphasis on environmental responsibility and the urgent need to address climate change.As the fashion industry grapples with its environmental impact, Rubi Laboratories offers a beacon of hope and a model for sustainable innovation.

The Mashouf sisters’ journey from their nature-filled upbringing to becoming pioneers in sustainable fashion exemplifies the transformative power of combining environmental passion with scientific expertise. Their work not only promises to redefine the fashion industry but also serves as an inspiration for other sectors to adopt innovative solutions for a sustainable future.

In a world increasingly aware of the importance of sustainability, Rubi Laboratories’ pioneering technology stands out as a game-changer. By turning air into textiles, the Mashouf sisters are not only creating a new paradigm for fashion but also demonstrating that innovative solutions can indeed pave the way for a greener, more sustainable world. Their story is a testament to the power of innovation and the profound impact that visionary entrepreneurs can have on the planet.


Himanshi is a dedicated content writer. With a keen eye for detail and a flair for storytelling, she strives to bring stories to life through her words.

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