Beauty is more than just skin deep—it’s about confidence, care, and a lifestyle that brings out the best in you. We sat down with Shriram Sonawane, Director of Enroot Cosmetics, to discuss skincare, haircare, and the philosophy behind Enroot’s premium and luxury beauty products.
Q1: What inspired you to start Enroot Cosmetics?
Shriram Sonawane: The idea behind Enroot Cosmetics was simple—to create premium and luxury beauty products that combine nature and science. Many products in the market focus on either chemical formulations or purely herbal solutions. We wanted to bring the best of both worlds, using natural extracts while ensuring effective, scientifically-backed formulations.
Q2: What makes Enroot different from other cosmetic brands?
Shriram Sonawane: Enroot stands for purity, luxury, and effectiveness. Our products are enriched with powerful natural extracts like papaya, coffee, sandalwood, onion, hibiscus, and neem, carefully formulated to deliver real results without harmful chemicals. Additionally, our association with the Shamkanti Social Foundation makes Enroot a brand with a purpose—helping orphans and supporting tree plantation initiatives.
Q3: Can you share some expert beauty tips for glowing skin?
Shriram Sonawane: Absolutely! Healthy skin is a result of consistent care and the right products. Here are my top tips:
Cleansing is key – Use a mild face wash that suits your skin type. Enroot’s Papaya & Coffee Face Wash gently cleanses while nourishing your skin.
Hydration matters – Drink plenty of water and use a good moisturizer to keep your skin supple.
Sun protection is a must – Never skip sunscreen, as it prevents premature aging and pigmentation.
Choose skincare wisely – Opt for products with natural ingredients and avoid sulfates, parabens, and artificial fragrances.
Q4: Haircare is a major concern for many. What do you recommend?
Shriram Sonawane: Hair health is affected by diet, stress, and the products you use. Here’s what works best:
Use a mild, natural shampoo enriched with onion, hibiscus, and neem to promote hair growth and strength.
Conditioning is essential – Our Aloe Vera & Amla Conditioner keeps hair soft, smooth, and manageable.
Scalp care – A healthy scalp means healthy hair. Massage with natural oils and wash regularly to avoid product buildup.
Avoid excessive heat styling – Minimize the use of straighteners, curlers, and blow dryers to prevent damage.
Q5: Enroot offers a ‘Buy 1, Get the Same Product Free for 3 Months’ offer. What’s the reason behind it?
Shriram Sonawane: At Enroot, we believe that true beauty transformations take time. Many people try new skincare or haircare products but don’t continue long enough to see real results. Our 3-month offer ensures customers stay consistent with their routine and experience the full benefits of our products.
Q6: What’s next for Enroot Cosmetics?
Shriram Sonawane: We are constantly innovating and working on expanding our product line. Some exciting projects include:
A new range of serums and masks for targeted skincare.
Haircare solutions focusing on scalp health and hair fall control.
Sustainable packaging and eco-friendly initiatives as part of our commitment to nature.
Q7: Any final message for beauty enthusiasts?
Shriram Sonawane: Beauty is about feeling confident in your own skin. Choose quality over trends, be patient with your routine, and most importantly, love and care for yourself naturally. At Enroot, we’re here to help you discover the best version of you—inside and out.
