Pristyn Care’s Steady Rise: How a Healthcare Startup is Transforming Specialized Surgeries in India
India’s healthcare landscape has seen significant disruption over the last decade, and one of the key players in this evolution is Pristyn Care. Founded in 2018 by Dr. Garima Sawhney, Harsimarbir Singh, and Vaibhav Kapoor, this Gurgaon-based healthcare startup has quickly risen to prominence by offering a model that combines technological innovation with specialized surgical care. Pristyn Care’s focus on patient-centric, affordable, and minimally invasive surgeries has made it a formidable presence in the healthcare sector, with operations across several cities in India.
A Patient-Centered Model with Technology at the Core
What sets Pristyn Care apart from traditional healthcare providers is its full-stack healthcare model. From consultation to surgery and post-operative care, the company controls the entire patient journey. Its unique offering includes surgeries in areas like proctology, urology, gynaecology, ENT, vascular, and cosmetic surgery. Specializing in laser treatments and minimally invasive procedures, Pristyn Care aims to reduce patient recovery time while enhancing overall experience.
The company leverages technology to provide end-to-end solutions: offering online consultations, managing logistics, and ensuring patients receive personalized care before, during, and after surgery. This tech integration improves transparency and convenience—patients can book appointments, access their medical records, and even get post-operative care reminders via a dedicated platform.
Addressing Affordability: An Unmet Healthcare Need
India’s healthcare system has often been criticized for its high cost of surgeries, lack of standardization, and the challenges patients face when navigating through complex hospital procedures. Pristyn Care steps in to address these issues, particularly with its focus on making surgeries more affordable and accessible for the middle class. By partnering with over 800 hospitals and utilizing its network of more than 400 in-house surgeons, Pristyn Care negotiates competitive pricing for surgeries, often making them more affordable than traditional hospitals.
Pristyn Care has also tied up with major insurance providers, making the treatment process seamless for insured patients. The startup claims to handle everything from insurance claims to hospital logistics, ensuring minimal hassle for patients.
Expanding Footprint Across India
In just a few years, Pristyn Care has managed to establish a presence in over 40 cities, including major metropolitan areas like Delhi, Mumbai, Bengaluru, and Chennai, as well as Tier-2 and Tier-3 cities such as Indore, Lucknow, and Kochi. The company’s rapid expansion comes as a result of both strategic partnerships and aggressive market penetration, which allows it to cater to a larger segment of India’s population.
During the COVID-19 pandemic, while many healthcare providers struggled to adapt to changing demands, Pristyn Care accelerated its growth. The startup expanded its telemedicine services, allowing patients to consult doctors virtually and schedule procedures safely. This nimble adaptation highlighted the company’s resilience and ability to meet healthcare needs, even in uncertain times.
A Swift Climb in the Healthcare Startup Space
Pristyn Care’s growth trajectory has been impressive. In December 2021, it raised $96 million in Series E funding, led by Sequoia Capital, making it one of India’s latest unicorns—a startup valued at over $1 billion. This funding round was not just a financial milestone but also a validation of its healthcare model. With a current valuation of over $1.4 billion, the company continues to expand its scope of services and geographical reach, setting ambitious targets for the future.
Beyond the funding and growth, what makes Pristyn Care a standout player is its ability to standardize healthcare delivery in a sector that is often fragmented. From doctor qualifications to surgical protocols, Pristyn Care has introduced strict quality control measures across its network, ensuring that patients receive consistent and high-quality treatment regardless of where they are located.
Challenges and the Path Ahead
While Pristyn Care’s growth is undeniable, the healthcare sector is fraught with challenges. Regulatory compliance, managing the ever-increasing patient demand, and maintaining consistency in care delivery across multiple locations are some hurdles the company must continue to address. Moreover, healthcare startups in India face the perennial challenge of scalability without compromising on quality—something Pristyn Care will need to balance carefully as it pushes further into smaller cities.
Another issue that the company will have to navigate is its reliance on hospital partnerships. Though Pristyn Care has control over the patient experience, it still depends on hospitals for infrastructure. As it expands, managing relationships with hospitals, surgeons, and healthcare professionals will be key to maintaining its operational effectiveness.
Pristyn Care’s emphasis on post-surgical follow-ups and patient experience adds an extra layer of accountability—one that traditional hospital systems often overlook. The startup’s patient-first approach, coupled with the convenience of tech-based solutions, sets it apart from competitors like Practo and HealthKart.
Vision for the Future
The healthcare sector in India is ripe for innovation, and Pristyn Care has demonstrated that it has the right approach to tap into this potential. As the company looks ahead, it has laid out plans to expand into robotic surgeries and continue investing in advanced medical technologies. Furthermore, the company is expected to expand its service portfolio into non-surgical treatments and preventive healthcare solutions, staying in line with global trends where startups in healthcare are broadening their scope beyond just surgical interventions.
As India’s healthcare needs continue to evolve, Pristyn Care has positioned itself to be a major player in shaping the future of healthcare delivery in the country. With a business model that prioritizes both affordability and patient care, it is clear that the startup is not just another entrant in the market but a game-changer for the Indian healthcare system.
In a sector that often leaves patients overwhelmed and underserved, Pristyn Care offers a refreshing approach that combines modern technology with empathetic care. If the company can maintain its balance between growth and quality, it may well continue to redefine what healthcare looks like in India.
Conclusion
Pristyn Care’s rise as a leading healthcare provider illustrates how startups can tackle complex, long-standing issues in India’s healthcare system. By addressing affordability, streamlining patient care, and harnessing the power of technology, it has transformed the way many Indians experience healthcare, especially in the domain of surgeries. As it continues to expand, the company has the potential to become a benchmark for healthcare delivery not just in India, but across emerging markets globally.
