All the world’s a farm: How Berrika curates and delivers exotic grocery baskets to your doorstep

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Specialised on-line grocery platform Berrika brings premium farm-fresh things to high-income households. With continued curbs on international travel, it home-delivers an exotic F&B expertise to customers

Berrika’s origins dwell its parent company Anusaya fresh — a 50-year-old provider of fruits, vegetables, frozen foods, and edible flowers to wholesalers, retailers, five-star hotels, restaurants, and premium supermarkets like Nature’s Basket, Foodhall, and so on because the pandemic hit the food and hospitality industry, and also the demand for premium grocery things dwindled, Anusaya contemporary business executive Dinesh Shinde collaborated with one of his clients, ka Hospitality, and commenced delivering restaurant-grade produce to homes.

As the pandemic slowed international travel and hospitality and created a pent-up demand for innovative foods and beverages among several high-end customers, Dinesh and Krysh launched Berrika as a premium grocery delivery service to serve them in June 2020. Fresh fruit, vegetables, cold-pressed juices, gourmet cheeses, imported chocolates, ice cream and more on your doorstep.

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The founder shares: “Due to the closings, we were left with all the inventory and didn’t know how to liquidate it. That drove us to start an e-commerce company. Now we import according to weekly demand and deliver the items to the customer within 24 hours.

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