Attero: Noida’s Eco-Warrior Venture is Transforming E-Waste into Gold

In the bustling city of Noida, a trailblazing startup emerged in 2008, determined to reshape the landscape of electronic waste recycling. Attero, co-founded by Nitin Gupta and Rohan Gupta, stands as a beacon of innovation in the sustainable technology sector, focusing on recycling electronic waste and extracting precious metals from discarded gadgets.

1. The creation of Attero

Established over a decade ago, Attero was born out of the vision to address the escalating issue of electronic waste, particularly in a time when India was a significant contributor to the global e-waste crisis. Nitin Gupta, an MBA graduate from London Business School, and Rohan Gupta, an engineering graduate with a wealth of experience, joined forces to create a solution-driven startup.


2. Pioneering E-Waste Recycling

Attero seized the burgeoning consumer electronics market as an opportunity to pioneer the recycling of valuable metals such as gold, silver, aluminum, and copper from electronic devices like laptops, mobile phones, televisions, and refrigerators. This strategic move positioned the startup as a frontrunner in the e-waste recycling domain.

3. Li-ion Battery Recycling Venture

In 2019, Attero directed its research and development efforts towards Li-ion battery recycling, recognizing its critical role in shaping India’s sustainable electric vehicle landscape. Within a remarkably short span of two years, this new venture achieved commercial scale, marking a significant milestone for Attero.

4. ESG Prioritization and Technological Innovation

To address the environmental, social, and governance (ESG) challenges inherent in the e-waste management sector, Attero leveraged cutting-edge Li-ion battery recycling technology. The company’s commitment to sustainable practices is evident in its securing of 38 global patents, showcasing a dedication to responsible sourcing and manufacturing.

5. Operational Profitability and Financial Milestones

Inc42 reports that Attero has not only achieved operational profitability but has also reported impressive financial figures. In the fiscal year 2022, the company recorded a profit of Rs 40 Cr and revenues amounting to Rs 214 Cr. Building on this success, Attero aims to reach a revenue milestone of Rs 300 Cr in the fiscal year 2023.

6. Strategic Investments and Capital Efficiency

Attero’s journey is marked by a focus on capital efficiency, attracting approximately $25 million in investments from notable backers such as Kalaari Capital and Granite Hill Capital. This strategic infusion of capital has fueled the company’s growth trajectory, enabling it to navigate the challenges of the electronic waste recycling industry.

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7. Cutting-Edge Products and Market Presence

The company’s commitment to quality is reflected in its high-grade products, including 99.9% pure cobalt chips and pharmaceutical-grade lithium carbonate. Attero’s offerings cater to both domestic and international markets, showcasing its prowess in delivering innovative solutions to a global audience.

8. International Expansion and Vision for the Future

Looking ahead, Attero is not content with its current achievements. The company is gearing up for international expansion, aiming to make a global impact in the sustainable technology sector. With an ambitious vision, Attero anticipates its revenue to soar, projecting an impressive $1 billion within the next three years.

In conclusion, Attero’s journey is a testament to the transformative power of innovation in addressing pressing environmental challenges. As the startup continues to lead the charge in electronic waste recycling and sustainable technology, it sets a compelling example for businesses seeking to blend profitability with a commitment to environmental responsibility. The road ahead for Attero holds promise, with each milestone reinforcing its position as a trailblazer in the realm of sustainable innovation.

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Himanshi is a dedicated content writer. With a keen eye for detail and a flair for storytelling, she strives to bring stories to life through her words.

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