India’s digital creator economy is witnessing a major shift. For years, large cities like Mumbai, Delhi, Bengaluru, and Hyderabad dominated the country’s online influencer ecosystem. Today, however, creators from small towns and semi-urban regions are rapidly building massive audiences across…
Artificial Intelligence (AI) is rapidly transforming the way news is created, distributed, and consumed in India. From automated news writing and multilingual translation to audience analytics and fake news detection, AI tools are becoming a major part of modern digital…
Digital storytelling is reshaping the way news is reported, shared, and consumed across India. From short videos and interactive graphics to podcasts and social media explainers, news platforms are rapidly changing their approach to reach a mobile-first audience. The rise…
India’s startup ecosystem is often associated with metropolitan hubs such as Bengaluru, Mumbai, and Delhi. However, a growing number of entrepreneurs from smaller towns are steadily making their mark, challenging conventional narratives about where innovation can originate. These founders, often…
A recent internal study conducted by Is Healthy highlights a growing preference among Indian consumers for phone-based pharmacy support over app-based ordering. The findings show that users feel more confident, guided, and secure when interacting with a human representative during…
ET Edge 40 Under 40 returns with a renewed vision and an even stronger commitment to celebrating the leaders shaping India’s future. This December in Bengaluru, the platform will spotlight South India’s most dynamic under-40 trailblazers throughthis event, a celebration of…
