In the dynamic world of fashion, technology is rapidly reshaping the way we dress, shop, and express our personal style. From virtual fitting rooms to AI-powered fashion assistants, the convergence of fashion and technology has given rise to a powerful new sector known as Fashion Tech. With a mission to enhance and innovate every aspect of the fashion industry, Fashion Tech startups in India are leading the charge in creating cutting-edge solutions that cater to the needs of modern consumers.
The fashion industry is undergoing a remarkable transformation, thanks to the integration of technology. From virtual try-on tools to sustainable manufacturing processes, Fashion Tech has emerged as a disruptive force, redefining how we dress and experience style. In India, a vibrant hub of innovation, Fashion Tech startups are spearheading this revolution, leveraging advancements in AI, AR/VR, data analytics, and more to shape the future of fashion. Join us as we explore the fascinating world of Fashion Tech and uncover how these startups are revolutionizing the way we dress and express ourselves.
“Fashion Tech: Top 11 Revolutionizing the Way We Dress and Experience Style”
Crisp Closet
Founder: Tanvi Malik
Established Year: 2014
CEO: Tanvi Malik
Impact: Crisp Closet is a fashion rental platform that promotes sustainable fashion by allowing users to rent designer wear and accessories.
Targeted Audience: Fashion-conscious individuals who want access to designer clothing and accessories without the need to purchase them.
StyleDotMe
Founder: Meghna Saraogi
Established Year: 2014
CEO: Meghna Saraogi
Impact: StyleDotMe offers an augmented reality-based platform called “MirrAR” that allows users to virtually try on jewelry and accessories before making a purchase decision.
Targeted Audience: Jewelry and accessories shoppers who want to visualize how the products would look on them before buying.
Tailorkraft
Founder: Nitin Jain
Established Year: 2015
CEO: Nitin Jain
Impact: Tailorkraft is an online platform that provides custom-made clothing for men, allowing them to design and personalize their garments based on their preferences.
Targeted Audience: Men seeking tailor-made clothing that fits their unique style and measurements.
Tjori
Founder: Mansi Gupta
Established Year: 2013
CEO: Mansi Gupta
Impact: Tjori is an online marketplace that offers a curated collection of ethnic and handmade products, including clothing, accessories, home decor, and wellness products.
Targeted Audience: Individuals interested in ethnic and handmade products, including clothing, accessories, and home decor.
Pernia’s Pop-Up Shop
Founder: Pernia Qureshi
Established Year: 2012
CEO: Pernia Qureshi
Impact: Pernia’s Pop-Up Shop is an online platform that showcases a curated collection of designer clothing, accessories, and jewelry from renowned Indian designers.
Targeted Audience: Fashion enthusiasts looking for exclusive designer clothing, accessories, and jewelry.
FableStreet
Founder: Ayushi Gudwani
Established Year: 2016
CEO: Ayushi Gudwani
Impact: FableStreet is a women’s workwear brand that offers stylish and functional clothing for professional women, focusing on comfort, fit, and versatility.
Targeted Audience: Professional women seeking high-quality workwear that combines style, comfort, and functionality.
Blinge
Founder: Anandita Bajaj
Established Year: 2019
CEO: Anandita Bajaj
Impact: Blinge is an online jewelry rental platform that allows users to rent premium jewelry pieces for special occasions or everyday wear.
Targeted Audience: Individuals who want to accessorize their outfits with premium jewelry without the commitment of buying.
Pragyaam
Founder: Shruti Gupta
Established Year: 2016
CEO: Shruti Gupta
Impact: Pragyaam is a sustainable fashion brand that focuses on creating eco-friendly and socially responsible clothing and accessories.
Targeted Audience: Individuals who prioritize sustainable fashion and want to make environmentally conscious choices when it comes to clothing.
Gulaal Creations
Founder: Kanika Jain
Established Year: 2013
CEO: Kanika Jain
Impact: Gulaal Creations is a fashion brand that specializes in traditional Indian clothing, including sarees, lehengas, and ethnic wear, with a modern twist.
Targeted Audience: Individuals looking for contemporary Indian clothing that combines traditional aesthetics with modern designs.
The Dapper Mannequin
Founder: Nitin Bhatia
Established Year: 2016
CEO: Nitin Bhatia
Impact: The Dapper Mannequin is an online platform that offers curated men’s fashion, including clothing, accessories, grooming products, and style advice.
Targeted Audience: Men seeking curated fashion options and style guidance for their wardrobe.
Stage3
Founder: Sabena Puri
Established Year: 2016
CEO: Sabena Puri
Impact: Stage3 is a fashion rental platform that provides designer outfits and accessories for weddings, parties, and other special occasions.
Targeted Audience: Individuals who want access to designer outfits for special events without the need to purchase them.
StyleCracker Box Club
Founder: Archana Walavalkar and Dhimaan Shah
Established Year: 2016
CEO: Archana Walavalkar and Dhimaan Shah
Impact: StyleCracker Box Club is a personalized styling subscription service that delivers handpicked clothing and accessories based on individual style preferences.
Targeted Audience: Individuals looking for a personalized styling experience and convenient fashion shopping delivered to their doorstep.
