To display the latest tools and technologies in indoor, outdoor, and signage advertising, the 48th edition of Media Expo was organized in Mumbai at Bombay Exhibition Centre, Goregaon.
Presented by Messe Frankfurt India, the trade fair was inaugurated by India’s renowned creative leader and Ad guru, KV Sridhar a.k.a Pops alongside chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP) including Mr. KV Sridhar aka Pops, Ad Guru, and Global Chief Creative Officer, Nihilent – HyperCollective, Mr. Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd, Mr. Nilesh Taunk, General Manager – Airport Assets, Khushi Ambient Media Solutions, Mr. Balasaheb Ambekar is the president of Maharashtra Mundran Parishad (MMP), Mr. Rajjat Kharbanda, Research Director, 6W Research, Mr. Winston Pereira, General Manager, Messe Frankfurt Trade Fairs India Pvt Ltd, and other prominent attendees.
Surmisingon the burgeoning impact of digital signage and the interplay between traditional and digital advertising, Mr. KV Sridhar aka Pops, Ad Guru, and Global Chief Creative Officer, Nihilent – HyperCollective said, “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost, in fact, they will come to work closer with digital.”
“Media Expo Mumbai serves as a much-need meeting point for the industry to interact and discover new advertising tools, and it has been a pleasure to meet the industry here.” Pops further added.
Commenting on the renaissance of AOOH, Mr. Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd. stated: “The opportunity and potential in AOOH are enormous. It is high time for businesses to tap into the exposure created by this burgeoning segment to make a successful campaign and Media Expo presents an ideal meeting point connecting innovators and implementers to take this forward. ”
Following the inauguration, an exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ unveiled by 6W Research provided insightful analysis and forecasts of future trends. According to the report, India’s digital signage market is in the growing stage of the industry life cycle as there is a robust demand for an organized retail sector attributed to surging urbanization and rising household income. India’s digital signage market is expected to register a CAGR of 15.4% from 2022 to 202828. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India.
Brihanmumbai Municipal Corporation’s (BMC) recent move to make regional language mandatory on shop signboards is another initiative that has created an incredible opportunity for signage solution providers. Shop owners and retailers explored Media Expo Mumbai 2022 for convenient and cost-effective signage solutions.
With the presence of 125 exhibitors on the show floor including many brands from Germany, Italy, and the UK, buyers, and visitors at Media Expo Mumbai explored a vast variety of advertising tools and latest technologies from brands like Colorjet India, Cosign India, CubeLED, D-Kit Media, Epson India, GildoProfilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, My sign, Newtech Video Systems, Orafol India, Unique Ads Media among others.
The trade fair was supported by top industry associations such as the Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA), The Bombay Master Printers Association (BMPA), and Mumbai Mudrak Sangh (MMS).
While bringing attention to the needs of the AOOH sector, strong support was extended by FAMO in this new edition allowed airport media owners to explore new digital signage technologies from brands like Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUsandVishwanjali Technology will be exhibiting their products and technologies before the industry.
Expo has highlighted the business and technological growth in Indoor and OOH advertising, Media Expo Mumbai 2022 which has attracted many advertising and creative professionals from all around the country in its three-day exhibition.