The Indian Ethnic Co. – The Homespun Saga of a Rs. 15 Crore Fashion Brand’s Success, Crafted by a Mother and Daughters Duo
From a Modest Beginning to a Flourishing Empire The remarkable journey of The Indian Ethnic Co. commenced with Hetal Desai and Lekhinee Desai investing Rs 50,000. Today, their annual revenue exceeds Rs 15 crore. With an innate eye for design…