The Land of Spice Meets the World of Pancakes:
Imagine fluffy, golden stacks of pancakes adorned with a symphony of sweet and savory toppings. While this might be a familiar scene in many parts of the world, in 2018, the pancake experience in India remained limited. This observation became the spark for Uncle Peter’s Pancakes, a vibrant brand on a mission to bring international pancake experiences to Indian shores.
Co-founders Akashdeep Dan and Sundeep Singh saw a gap in the market. “There were only a few players offering mini pancakes, and the other option was expensive cafes,” says Sundeep. This disparity fueled their passion, leading them on a journey of culinary experimentation and customer feedback. From attending events and making sauces to capturing photos and gauging interest, Akashdeep and Sundeep ensured their vision resonated with potential customers.
From Experimentation to Expansion:
Their dedication paid off. In September 2019, the first Uncle Peter’s Pancakes outlet opened its doors in Indiranagar, Bangalore. Since then, the brand has witnessed remarkable growth:
- Cracking the Shark Tank Code: In Shark Tank India season three, Uncle Peter’s Pancakes secured a joint investment of Rs. 60 lakh for 3% equity and 3% royalty until Rs. 1.2 crore is recouped, attracting the interest of sharks Anupam Mittal, Vineeta Singh, and Namita Thapar.
- Bootstrapped Beginnings: Initially, Akashdeep and Sundeep invested Rs. 10 lakh of their own savings to kickstart their venture, highlighting their entrepreneurial spirit and commitment.
- A Menu to Impress: Over the past five years, Uncle Peter’s Pancakes has built a diverse menu boasting over 200 pancake varieties, including crepes and waffles. This commitment to innovation keeps customers coming back for more, with the menu often changing to incorporate seasonal specials and surprise patrons.
By the Numbers:
- 5,000: Average number of pancakes sold daily (with an increase on weekends)
- 5: Number of outlets in 2021
- 40: Number of outlets in April 2023 (across 15 cities in India)
A Future Focused on Growth:
With the Shark Tank India investment, Uncle Peter’s Pancakes has identified three key areas for growth:
- Operational Excellence: Strengthening the supply chain and production to support their expanding franchise network.
- Technological Innovation: Implementing user-friendly online ordering platforms and loyalty programs for both franchise partners and customers.
- Enhanced Marketing: Expanding marketing initiatives to raise brand awareness and reach a wider audience, attracting new customers and further popularizing the pancake experience in India.
From a humble beginning fuelled by a vision, Uncle Peter’s Pancakes has blossomed into a successful brand. Their story is a testament to the power of entrepreneurial spirit, customer focus, and continuous innovation. As they leverage their recent investment and implement their growth strategy, one thing is certain: the future of pancakes in India looks bright and flavorful.
