In the bustling streets of Delhi, amidst the honking rickshaws and vibrant street food vendors, lies a story of entrepreneurial grit and delicious success. BluePine Foods, the company behind the beloved Yangkiez Momos, started with a simple yet powerful desire: to bring the authentic flavors of Darjeeling momos to every corner of India. Today, it stands as a testament to the power of passion, perseverance, and a well-timed bite on Shark Tank India.
From Bootstrapped Beginnings to Shark Tank Spotlight:
The journey began in 2016, fueled by Aditi Madan’s longing for the momos of her hometown. With just Rs. 5 lakh and a dream, she embarked on a mission to create convenient, preservative-free, and delicious frozen momos. It wasn’t easy. As a bootstrapped venture, every step was a hustle, but Aditi remained determined.
In 2021, a twist of fate led her to the stage of Shark Tank India. Walking into the den with her signature momos, she not only captured the hearts of the Sharks but also secured the first-ever deal on the show, bagging Rs. 75 lakh in funding from Ashneer Grover, Vinita Singh, and Aman Gupta for 18% equity. “Shark Tank India turned out to be a perfect fit,” Aditi said, realizing the value of mentorship and collaboration in the digital age.
Yangkiez: Bite-Sized Delights with Big Aspirations:
Yangkiez, christened with Aditi’s maiden name, embodies her passion for Himalayan cuisine. Today, it offers a wide variety of momos, including veg, chicken, pork, and paneer options, as well as spring rolls and other delectable snacks. Their deliciousness transcends physical stores, reaching homes across India through online platforms.
More Than Just Momos: A Commitment to Authenticity and Quality:
Yangkiez believes in using fresh, high-quality ingredients and traditional recipes to create momos that are not just convenient but also burst with flavor. They meticulously source their ingredients, ensuring freshness and authenticity in every bite. This commitment to quality has earned them a loyal customer base and rave reviews.
A Glimpse into the Future:
BluePine Foods’ journey is far from over. With their Shark Tank exposure and growing popularity, they are poised for further expansion. Their vision is to reach every corner of India, making their authentic momos a household name. They are also exploring new product lines, catering to various dietary needs and preferences.
Key Facts and Figures:
| Fact | Detail |
|---|---|
| Founded | 2016 |
| Headquarters | Delhi, India |
| Products | Frozen momos, spring rolls, and other snacks |
| Brands | Yangkiez |
| Funding | Rs. 75 lakh from Shark Tank India investors |
| Stores | NIT Faridabad, Gk1, Vasant Kunj, and DLF Phase 4 |
- Founded in 2016 by Aditi Madan, Naveen Panwar, and Rohan Singh
- Headquartered in Delhi, India
- Products: Frozen momos, spring rolls, and other snacks
- Brands: Yangkiez
- Funding: Rs. 75 lakh from Shark Tank India investors
- Stores: NIT Faridabad, Gk1, Vasant Kunj, and DLF Phase 4 (with more planned)
Bonus:
- Did you know Aditi earned the nickname “Momo Mami” in the industry thanks to her relentless pursuit of momo perfection?
- Yangkiez prioritizes sustainability, using eco-friendly packaging and minimizing waste.
- They actively participate in food festivals and events, spreading the joy of momos across the country.
Join the Yangkiez Momos Fan Club:
Whether you’re a momo connoisseur or simply looking for a delicious and convenient snack, BluePine Foods and Yangkiez invite you to experience the magic of Himalayan flavors. Visit their website or stores to explore their delectable offerings and embark on your own delicious journey.
