Hindustan Times Invests 16 Cr In Tjori – The Lifestyle Brand

The establishment with Hindustan Times will help build brand awareness in India and accelerate growth at the global level.

Tjori which is an Indian online fashion brand has signed an equity deal of 16 crores with the giant media Hindustan Times. The deal which was signed has gone beyond equity investments that additionally provides branding & marketing. The establishment with Hindustan Times will facilitate in building brand awareness in India and accelerate growth at the global level.

The unique opportunity here is platform accessibility to HT shop wherever Tjori as a brand will be featured, with an aim to create exponential avenues for both brands. 

Commenting on the improvement, Mrs. Mansi Gupta, The Chief Executive Officer (CEO) of Tjori, said in a statement, “We are excited to close this deal because it offers us an opportunity to reach a huge level of audience and present them with what Tjori has got to provide. Tjori is a fashion brand that works at bringing the most effective time-honored crafts and wisdom with a modern interpretation. In partnership with HT and its various media channels, we will be able to place Tjori at the forefront of the fashion industry”

Commenting on the business partnership deal, Mr. Piyush Gupta the CFO, of the Hindustan Times said “We are happy to announce that, Our partnership with Tjori because it helps us venture into the e-commerce market. The business deal is guaranteed to bring an ocean of knowledge for all our readers, regarding the re-modernized approach of ancient traditional Indian goodness that Tjori strongly recommends and that we as Allies also believe in.”

The lifestyle e-commerce brand “Tjori” with the vision of bringing the conventional art and craft of India with a sight of overhaul into the worldwide market. The establishment of the brand since 2013, has led to several milestones and it currently caters to a global population who we are proactively educating about the cultural glory of India.

Articles: 5