4 Months Pregnant, Lockdown Trapped: One Woman’s Rise from Abuse to a Rs.10 Lakh Bakery Empire (Cakelicious is Proof)

Fatema Barodawala’s story is an inspiring testament to resilience and the power of following your passions. In 2020, during the peak of the COVID-19 lockdown, Fatema found herself trapped in an abusive marriage, facing a double whammy of emotional turmoil and restricted movement due to her red zone locality. Pregnant at the time, Fatema knew she had to take a bold step. With unwavering courage, she reached out to the National Commission for Women, secured medical clearance, and worked with local authorities to obtain travel permits. This brave act of self-preservation led her back to her parents’ home in Kolkata, where a seed of hope began to sprout.

From Baking Memories to a Business Dream

Fatema, with a childhood passion for baking, had always dreamt of sharing her culinary creations with the world. Now, with her mother Duriya by her side, she saw an opportunity to turn her passion into a source of empowerment and financial independence. Cakelicious was born, initially operating as a cloud kitchen with a unique twist – “cakes in tubs.” This innovative concept offered customers delicious cakes in a convenient and mess-free format, perfect for individual portions or sharing.

Sweet Success: From Cloud Kitchen to Bakery Haven

Fatema and Duriya poured their hearts and expertise into Cakelicious. Their dedication paid off – the business flourished, garnering a loyal customer base with their delectable cakes. The unique “cakes in tubs” concept not only set them apart but also catered to the changing consumer preferences for on-the-go convenience. Over time, Cakelicious transformed from a cloud kitchen into a full-fledged bakery and cafe, offering a delightful space for customers to indulge in their sweet tooth.

Rs. 10 Lakh Testimony to Sweet Success

Cakelicious, under Fatema and Duriya’s leadership, has seen remarkable growth. As reported by The Better India, the bakery’s monthly revenue has reached a significant milestone of Rs. 10 lakh. This achievement is a testament to their hard work, innovative approach, and delicious offerings.

Shark Tank Propels Growth: Funding and Recognition

Fatema’s journey didn’t stop there. She and Duriya took their entrepreneurial spirit to the national stage by appearing on Shark Tank India Season 2. Their pitch resonated with investor Amit Jain, who was not only impressed by their unique concept and determination but also deeply moved by Fatema’s story. The result? A substantial investment of Rs. 25 lakh for a 20% equity stake in Cakelicious. This funding will undoubtedly propel Cakelicious to even greater heights, allowing them to expand their reach and offerings.


Cakelicious: A Beacon of Hope and Deliciousness

Fatema Barodawala’s story transcends the realm of baking. It’s a powerful message of resilience, courage, and the unwavering pursuit of one’s dreams. Cakelicious, built on the foundation of love, passion, and determination, is not just a bakery; it’s a symbol of hope and empowerment. With their delectable “cakes in tubs” and a commitment to quality, Fatema and Duriya are not only satiating taste buds but also inspiring others to break free and chase their dreams.

Key Statistics:

  • Founded: 2020
  • Founder: Fatema Barodawala (alongside mother, Duriya)
  • Location: Kolkata, India
  • Initial Concept: Cloud kitchen specializing in “cakes in tubs”
  • Current Format: Full-fledged bakery and cafe
  • Monthly Revenue (as reported by The Better India): Rs. 10 lakh
  • Shark Tank India Season 2 Investment: Rs. 25 lakh for a 20% equity stake (investor: Amit Jain)

Future Outlook

With a successful business model, growing customer base, and significant investment from Shark Tank India, Cakelicious is poised for continued growth. Fatema and Duriya’s ambition to expand their reach and offerings is well within reach. One can expect to see Cakelicious open new locations, introduce new product lines, and continue to delight customers with their innovative and delicious creations. Fatema’s story serves as a beacon of inspiration, not just for aspiring entrepreneurs but for anyone facing adversity. It’s a reminder that with courage, determination, and a sprinkle of passion, even the sweetest dreams can come true.

Cakelicious: A Recipe for Success – Beyond the Batter

While Fatema and Duriya’s story is undeniably inspiring, the success of Cakelicious goes beyond the initial emotional spark. Let’s delve deeper into the bakery’s recipe for success and explore the key ingredients that have contributed to their growth:

1. Unique Selling Proposition: The Allure of “Cakes in Tubs”

Cakelicious differentiated itself from the competition by introducing the innovative concept of “cakes in tubs.” This format offers several advantages:

  • Convenience: Cakes in tubs are perfect for individual portions or sharing, eliminating the need for cutting and serving a whole cake.
  • Portability: The enclosed tub format makes it easy to carry and enjoy on-the-go, catering to busy lifestyles.
  • Mess-free indulgence: No more frosting smeared hands or plates – the tubs ensure a clean and convenient way to enjoy cake.

This unique packaging and presentation not only captured customer attention but also offered a practical solution for enjoying delicious cakes in an easy and mess-free manner.

2. Focus on Quality and Flavor

While presentation is important, a bakery’s true success lies in the quality of its products. Fatema and Duriya prioritize using fresh, high-quality ingredients to create their delectable cakes. Their focus on flavor extends beyond traditional offerings, with a variety of options catering to different taste preferences, such as:

  • Classic flavors: Chocolate, vanilla, strawberry, red velvet.
  • Unique combinations: Black forest, Nutella, blueberry cheesecake, salted caramel.
  • Eggless options: Catering to a wider customer base with dietary restrictions.

This commitment to quality and variety ensures that Cakelicious has a cake for every craving.

3. Building a Customer Connection

Fatema and Duriya understand that customer satisfaction is paramount to success. They actively engage with customers, taking feedback into account and constantly innovating their offerings. Their warm and welcoming presence at the bakery fosters a sense of community and loyalty among their patrons.

4. Harnessing the Power of Social Media

Cakelicious leverages social media platforms like Instagram and Facebook to showcase their delectable cakes, connect with customers, and build brand awareness. Mouthwatering photographs and informative captions keep customers enthralled and tempt them to visit the bakery.

5. Embracing Growth Opportunities

Fatema’s appearance on Shark Tank India was a bold move that paid off. The investment not only provided them with crucial capital but also gave them national recognition and valuable mentorship from investor Amit Jain. This experience will undoubtedly help them navigate the business world more effectively and prepare for future expansion.

Looking Ahead: A Brighter Future for Cakelicious

With a solid foundation built on innovation, quality, and customer engagement, Cakelicious is poised for a bright future. Here’s a glimpse into what the future might hold:

  • Expansion: New bakery locations could be opened in Kolkata and potentially other Indian cities, allowing them to reach a wider customer base.
  • Product Line Extension: Beyond cakes, Cakelicious could explore introducing new dessert offerings like cupcakes, cookies, or pastries, catering to diverse customer preferences.
  • Franchise Opportunities: Sharing their successful model, Cakelicious could consider franchising opportunities, allowing others to benefit from their brand and expertise.

Beyond the Bakery Walls: Cakelicious’ Impact and Social Responsibility

Cakelicious’ success story extends beyond their delicious cakes and heartwarming narrative. The bakery has a positive impact on the community and demonstrates a commitment to social responsibility. Here are some ways Cakelicious is making a difference:

  • Empowering Women: Fatema’s story itself is a testament to women’s empowerment. The bakery actively employs and supports women, providing them with opportunities for growth and financial independence.
  • Local Sourcing: Cakelicious prioritizes sourcing ingredients from local vendors whenever possible. This not only ensures freshness but also supports local farmers and businesses, contributing to the community’s economic well-being.
  • Community Engagement: Fatema and Duriya believe in giving back. Cakelicious has participated in local events and initiatives, donating baked goods or even offering baking workshops to inspire others.

Building a Sustainable Future

Sustainability is becoming increasingly important in the food industry. Cakelicious is taking steps to minimize their environmental footprint by:

  • Reducing Waste: They encourage customers to bring reusable containers for their “cakes in tubs” whenever possible. Additionally, they explore ways to minimize food waste and packaging materials.
  • Responsible Sourcing: Utilizing locally sourced, seasonal ingredients whenever possible minimizes the carbon footprint associated with transportation.

A Model for Socially Conscious Businesses

Cakelicious’ commitment to empowering women, supporting local communities, and minimizing their environmental impact makes them a role model for other businesses. By integrating social responsibility into their core values, Cakelicious demonstrates that success can be achieved hand-in-hand with positive social and environmental impact.

A Role Model for Aspiring Bakers

Fatema Barodawala’s journey is a powerful inspiration for aspiring bakers and entrepreneurs. It demonstrates that with passion, dedication, and a touch of innovation, even the most challenging beginnings can lead to sweet success.

Cakelicious, under the leadership of Fatema and Duriya, has not only become a popular bakery but also serves as a symbol of resilience, empowerment, and the pursuit of one’s dreams.

Looking Forward: A Legacy of Sweet Success

Cakelicious, under the leadership of Fatema Barodawala and Duriya, has carved a unique niche in the bakery scene. Their innovative “cakes in tubs” concept, coupled with their focus on quality, customer service, and social responsibility, has positioned them for continued growth. They have not only built a successful business but also inspired countless others through Fatema’s story of resilience and determination. As Cakelicious continues to expand and evolve, one thing is certain: their journey will continue to be a recipe for sweet success, both for their customers and the community they serve.


Himanshi is a dedicated content writer. With a keen eye for detail and a flair for storytelling, she strives to bring stories to life through her words.

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