Aashka Garodia, a name familiar to many as a well-known TV actress and a participant in Big Boss Season 6, has taken a bold step away from the glitz and glamour of showbiz to embrace a new path in life – entrepreneurship.
In 2019, she, along with her college friends Ashutosh Valani and Priyank Shah, co-founded Renee Cosmetics, a makeup brand that has not only enhanced beauty but also empowered individuals. What began as a passion project has now turned into a remarkable startup valued at an impressive Rs 820 crore.
Having experienced the transformative power of makeup in the showbiz industry, Aashka Garodia recognized its ability to boost confidence and creativity in people. This realization fueled her desire to make makeup accessible to everyone in India through her brand, RENÉE Cosmetics.
Headquartered in Ahmedabad, Renee Cosmetics prides itself on being a made-in-India brand that upholds vegan and cruelty-free practices. Despite being in a highly competitive market, the company has made significant strides in just two years, now employing over 50 people.
The dedication and hard work of the Renee Cosmetics team have yielded exceptional results. In a short span of three years since its inception, the company has achieved a staggering valuation of 100 million dollars.
Looking forward, Aashka Garodia has expressed the brand’s ambitions to expand globally, fueled by substantial demand from international markets. Renee Cosmetics has already made its mark in the USA, Australia, and the UAE, with the ultimate goal of becoming a globally recognized Indian beauty brand that sets new standards for the industry worldwide.
In a recent interview, Priyank Shah, co-founder of Renee Cosmetics, revealed the brand’s aim to reach an impressive revenue of Rs 400 crore by the end of FY 2024. The journey of Renee Cosmetics, from its inception to its current valuation, serves as a testament to the potential of entrepreneurship, determination, and a commitment to empowering individuals through beauty.
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