From Debt to Snack Industry Success: Meet Amit Kumat the Founder of the Famous Yellow Diamond Snack Brand

Location: Indore, India

In the world of entrepreneurship, where challenges often pave the way for innovation and determination, Amit Kumat’s remarkable journey stands as a testament to the indomitable spirit of a true visionary. His story, which began with financial setbacks, eventually led him to become a prominent figure in the Indian snack industry. As we delve into Amit Kumat’s entrepreneurial odyssey, we uncover valuable lessons that resonate with business professionals and startup enthusiasts alike.

1. A Risky Transition:

Amit Kumat’s journey in the business world began with a risky transition. Initially involved in the snacks industry, he ventured into chemicals manufacturing, a move that would soon turn into a financial quagmire. Within a mere year, this leap of faith had accumulated a daunting debt of Rs 6 crore. Many would have succumbed to this adversity, but Amit chose a different path.

2. Seizing Untapped Potential:

One of the defining traits of a successful entrepreneur is the ability to recognize untapped potential where others might see challenges. In the bustling market of Indore, Amit Kumat perceived a golden opportunity. He envisioned replicating the success of Peppy Cheese Balls, a snack that had resonated deeply with consumers.

  • Peppy Cheese Balls are delectable bite-sized snacks that captivate taste buds with their irresistible blend of flavors and textures. These savory wonders feature a crisp and golden outer layer that encapsulates a sumptuous, gooey cheese filling. Perfectly seasoned, they offer a delightful contrast between the crunchy shell and the creamy, savory cheese at the core. Whether served as a delightful party appetizer, a quick snack, or a companion during game nights, Peppy Cheese Balls have become a beloved choice for those seeking a savory treat. Loved by people of all ages, they continue to be a go-to snack for cheese enthusiasts and flavor aficionados.
150 cheese balls pouch peppy original

3. The Birth of a Vision:

Teaming up with his brother, Apoorva Kumat , Amit embarked on a journey to turn their shared vision into a reality. They understood the importance of collaboration and sought the support of their friend Arvind Mehta in 2002. With a humble request for an investment of Rs 15 lakh, they set the wheels in motion for their snacks business.

4. Modest Beginnings, Meteoric Rise:

Operating from a modest office in Indore, their unwavering determination and entrepreneurial spirit soon began to bear fruit. Sales began to skyrocket, and this marked the inception of Prakash Snacks, the foundation upon which they would build the renowned potato chips and namkeen brand, Yellow Diamond. Their journey from humble beginnings to becoming a formidable player in the snack industry is a testament to their dedication.

5. The Birth of Prataap Snacks:

In 2010, the trio’s ambitions expanded further. They established Prataap Snacks, a significant milestone that brought Prakash Snacks under its expansive umbrella. Their journey was characterized by calculated risks and an unshakeable belief in their products and vision.


6. Going Public, Going Strong:

By 2017, their relentless efforts and commitment to quality had paid off. Prataap Snacks became a publicly-listed company, trading on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). Their initial public offering (IPO) garnered widespread attention, being oversubscribed an astonishing 47 times. It was a clear indication that their brand had struck a chord with consumers and investors alike.

7. The Present and Beyond:

Today, Prataap Snacks stands tall as a prominent figure in India’s snacks manufacturing industry. With nine state-of-the-art manufacturing facilities, the company has created a robust and efficient production ecosystem. Their distribution network is equally impressive, featuring 240 super stockists and over 4,100 distributors.

8. Impressive Financials:

Beyond their substantial infrastructure, the company boasts impressive financial figures. During the period from April 2019 to December 2019, Prataap Snacks reported a total revenue of Rs 1,079.6 crore. These numbers not only reflect their financial prowess but also the trust consumers place in their products.

9. A Continuing Journey:

As Amit Kumat’s entrepreneurial journey continues to evolve, the future holds the promise of even greater achievements. His story serves as a beacon of hope and determination for aspiring entrepreneurs, reminding them that the path to success may be fraught with challenges, but it is navigable with tenacity and a clear vision.

10. Lessons for Aspiring Entrepreneurs:

Amit Kumat’s journey offers several invaluable lessons for those looking to embark on their own entrepreneurial quests. It underscores the significance of resilience in the face of adversity, the ability to spot opportunities where others might see obstacles, and the importance of collaboration and calculated risk-taking.

In conclusion, Amit Kumat’s inspirational journey from debt to becoming a leader in the snack industry encapsulates the essence of entrepreneurship. His story reminds us that with unwavering determination, a clear vision, and an unrelenting commitment, entrepreneurial dreams can indeed transform into thriving realities. As we celebrate his achievements, we also celebrate the enduring spirit of countless entrepreneurs striving to make their mark in the ever-evolving world of business.

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Himanshi is a dedicated content writer. With a keen eye for detail and a flair for storytelling, she strives to bring stories to life through her words.

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